Atlassian

Subscribers-Only

Atlassian’s business is product-led. Rather than focusing its energy on top-down sales, the company’s software can be purchased at a low price right on its website.

Atlassian was really a pioneer for this type of bottoms-up distribution method. With well over 150,000 customers these days, word-of-mouth is a huge driver of new sales.

Here’s a great graph…

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